The BA (Hons) validated in Fashion Design and Marketing is a three-year degree structured to progressively develop your creative, technical and professional skills across fashion design, communication and industry practice.
In the first year, you will build foundational knowledge in fashion design principles, visual communication, trend forecasting, and sustainable fashion. The focus is on developing creative confidence, understanding design processes, and exploring the cultural and commercial context of contemporary fashion.
In the second year, you will expand into advanced fashion design techniques, digital strategies, fashion business, and entrepreneurship. You will begin to define your personal creative direction while gaining a deeper understanding of branding, fashion marketing, and professional industry practice. Studio projects encourage experimentation, collaboration, and the development of industry-ready creative work.
In the final year, you will focus on professional practice through the development of a final fashion collection, fashion show production, and a professional portfolio. Industry engagement, internships and self-directed projects support your transition into professional creative practice, preparing you for a wide range of roles within the international fashion industry.
Throughout the course, learning takes place with international professors through studio practice, workshops, live briefs and portfolio development, with all assessments based on practical and project-led work rather than traditional exams.
The BA (Hons) in Fashion Design and Marketing is validated by Coventry University, and awarded as a UK degree. Delivered in Cascais, Portugal, the programme combines internationally recognised academic standards with a practical, project-based learning approach. It prepares you for careers in fashion design, branding, creative direction, Fashion marketing, styling, fashion communication, and entrepreneurship.
